AI is evolving from models to systems to agents—autonomous entities that act, adapt, and collaborate. As intelligence emerges from interactions, the future of AI depends on context, trust, and workflow integration. How we design social AI today will shape its role in amplifying human intelligence.
Generative AI is perhaps the biggest advance in technology—ever. The world is rushing to find answers and for good reasons. We need to create good outcomes, not bad ones. In the rush, however, remember that Generative AI is way bigger than ChatGPT and the path ahead will be longer than the current rush implies.
Our recommendation is to follow a five-step playbook:
Diversify who decides and how
Dream of opportunities
Design for collective intelligence
Develop your own
Defend against disasters and delusions
Orginially published under our predecessor brand, Sonder Studio.
Dave Edwards is a Co-Founder of Artificiality. He previously co-founded Intelligentsia.ai (acquired by Atlantic Media) and worked at Apple, CRV, Macromedia, Morgan Stanley, Quartz, and ThinkEquity.
Helen Edwards is a Co-Founder of Artificiality. She previously co-founded Intelligentsia.ai (acquired by Atlantic Media) and worked at Meridian Energy, Pacific Gas & Electric, Quartz, and Transpower.
