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Context is Everything in Generative AI

There is a lot of chatter about whether companies are realizing value from generative AI. Realizing value from generative AI will take time to prepare, capture, and create the data that allows generative AI to understand the context of our complex human lives.

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AI and the Extended Mind

The future of the extended mind is not a fixed destination but an ongoing journey that requires our active participation and reflection as we redefine what it means to be human in an age of artificial intelligence.

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AI and Complex Change

Complex change recognizes that change is non-linear, emergent, and deeply interconnected with the system in which it occurs. This is even more important as we adapt to the complexity of generative AI.

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AI and Decision Factories

AI's potential is vast but many applications remain incremental, simply grafting AI onto outdated frameworks. This is why we embrace complexity. We think about designing incentives, understanding self-organization and distributed control, and planning for emergence and adaptation.

Research paper on RAG vs fine-tuning

Why RAG Beats Fine-tuning AI

Enterprises face a critical choice in their generative AI adoption strategy: fine-tuning or Retrieval-Augmented Generation (RAG)? While fine-tuning has been the go-to approach for early adopters, a new study suggests that RAG may be the more powerful and sustainable path forward.

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